🔗 Go to THE CITY Page Hello, this is HYBE. ‘BTS THE CITY ARIRANG’ held in conjunction with the 'BTS WORLD TOUR ‘ARIRANG,' is set to start its journey in SEOUL. ‘BTS THE CITY ARIRANG SEOUL’ is a project created to commemorate the release of BTS’s new album and the start of their new world tour. A variety of programs will be available across the city, offering unique ways to experience the BTS’s new music and message. Please check out the details below. [BTS THE CITY ARIRANG SEOUL MAP] [Full Program Details] * Please check the individual notices for further details about each program. * Please see the map for Stamp Rally mission spots and reservation-only locations, and refer to the information below for related guidelines. 🔗 Go to make a reservation (Scheduled to open on March 17, 2026, 10:00 AM (KST)) 🔗 Go to the Stamp Rally Notice (Scheduled to open on March 19, 2026, 11:00 AM (KST)) 🔗 Go to the BTS Comeback Drone Light Show Notice (Scheduled to open on March 20, 2026, 11:00 AM (KST)) [LIVE EVENTS] BTS THE COMEBACK LIVE | ARIRANG *Stamp Rally - Schedule: Sat, March 21, 2026 (KST) - Location: Gwanghwamun BTS WORLD TOUR ‘ARIRANG’ IN GOYANG *Stamp Rally - Schedule: Thu, April 9, 2026 / Sat, April 11, 2026 / Sun, April 12, 2026 (KST) - Location: Goyang Stadium [LANDMARK LIGHTING] Sungnyemun BTS Comeback Media Facade *Stamp Rally *Reservation-only - Schedule: Fri, March 20, 2026, 7:00 PM - Sat, March 21, 2026, 12:00 AM (KST) - Location: Sungnyemun - Participants are required to make a reservation in advance. Please refer to the information above. N Seoul Tower BTS Comeback Media Facade - Schedule: Fri, March 20, 2026, 7:00 PM - 10:30 PM (KST) - Location: N Seoul Tower - Available for viewing at any time during operating hours. Gwanghwamun Square BTS Comeback OOH - Schedule: Fri, March 20, 2026, 7:00 PM - Sun, March 22, 2026, 12:00 AM (KST) - Location: Gwanghwamun Square - Viewing sessions are scheduled for 5, 25, and 45 minutes past each hour during operation. * Show times may vary depending on the operating schedule of each media company. DDP Music Light Show - Schedule: Fri, March 20, 2026, 7:00 PM - Sun, April 12, 2026, 10:00 PM (KST) - Location: DDP - Viewing is available every 30 minutes throughout operating hours. Banpodaegyo Bridge Moonlight Rainbow Fountain Music Light Show - Schedule: Sat, March 21, 2026 - Sun, March 22, 2026 (KST) - Location: Banpodaegyo Bridge Moonlight Rainbow Fountain - Viewing is open from 7:30 PM to 8:30 PM (KST). * Please note that schedules and operations may be changed due to weather or local circumstances. [OFFLINE PROMOTION] BTS Comeback Drone Light Show *Stamp Rally - Schedule: Fri, March 20, 2026, 8:30 PM - Fri, March 20, 2026, 8:45 PM (KST) - Location: Ttukseom Hangang Park - Open for free viewing with no prior reservation needed. * Please note that schedules and operations may be changed due to weather or local circumstances. Shinsegae Square Media Facade *Stamp Rally - Schedule: Fri, March 20, 2026, 1:00 PM - Sun, May 10, 2026 (KST) - Location: Shinsegae Department Store Main Store Square - Available for viewing on the hour throughout operating hours. Cheonggyecheon Love Quarter 1 - Schedule: Mon, April 6, 2026 - Sun, April 19, 2026, 7:00 PM - 10:00 PM (KST) - Location: Cheonggyecheon Mojeongyo Bridge to Gwangtonggyo Bridge - Available for viewing at any time during operating hours. Cheonggyecheon Love Quarter 2 - Schedule: Mon, April 6, 2026 - Sun, April 19, 2026, 8:00 PM - 9:00 PM (KST) - Location: Cheonggyecheon Beodeul Bridge to Ogansugyo Bridge - Available for viewing at any time during operating hours. Yongsan Station (IPARKMALL) Love Quarter - Schedule: Mon, April 6, 2026 - Sun, April 19, 2026 (KST) - Location: Yongsan Station Plaza Stairs - Available for viewing at any time during operating hours. National Museum of Modern and Contemporary Art, Korea Love Quarter *Stamp Rally - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026, 10:00 AM - 9:00 PM (KST) ※ The exterior facade is available for viewing on Monday, Tuesday, Thursday, Friday, and Sunday from 6:00 PM to 9:00 PM. Please note that entry to the building is not available. - Location: National Museum of Modern and Contemporary Art, Seoul - Garden (1F) - Available for viewing at any time during operating hours. City Hall Station Samsung Main Building monimo BTS Comeback Media Facade *Stamp Rally - Schedule: Fri, March 20, 2026, 7:00 PM - Sun, April 19, 2026, 11:00 PM (KST) - Location: Samsung Main Building on Taepyeong-ro (250 Taepyeong-ro 2-ga) - Available for viewing at any time during operating hours. [OFFLINE ACTIVITIES] DDP Dongdaemun Design Plaza ‘ARMY MADANG’ *Stamp Rally *Reservation-only - Schedule: Mon, April 6, 2026 - Sun, April 12, 2026 (KST) - Location: DDP Museum Exhibition Hall 1 - Participants are required to make a reservation in advance. Please refer to the information above. Love Song Lounge *Stamp Rally *On-site Reservation - Schedule: Fri, March 20, 2026 - Sun, March 22, 2026, 10:00 AM - 8:00 PM (KST) - Location: Yeouido Hangang Park Event Square - Participants are required to make a reservation at the venue for some programs. Please refer to the information above. Listening Party CJ CGV - Schedule: Sun, March 22, 2026, 12:00 PM - 6:00 PM (KST) - Location: CGV Yongsan IPARKMALL, F6–F7 (Lobby & 15 Theaters) - Participants are required to purchase tickets in advance. (Link) - For inquiries: @cgv_korea / @cgv_icecon After Party - Schedule: Wed, April 8, 2026 - Sun, April 12, 2026 (KST) - Location: EDLS - Participants are required to purchase tickets in advance. - For inquiries: @edls_official Photoism - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - Explore hidden spots across Seoul and check out the limited-edition photo frame at the photo booths. - For inquiries: @photoism.kr Samsung Gangnam Galaxy Studio Experience *Stamp Rally Meet the new Galaxy S26 Ultra and discover the various Galaxy devices from Samsung Electronics. - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - Location: Samsung Gangnam - How to Participate ①Watch the Samsung Galaxy x BTS video on the Samsung Gangnam outdoor facade and scan the QR code to verify your visit. ② Visit the Galaxy Studio on the 1st floor of Samsung Gangnam to experience the Galaxy S26 Ultra and get your BTS THE CITY Seoul limited-edition merch. (Limited to 500 visitors per day) [SHOPPING] BTS POP-UP : ARIRANG (@HYBE YONGSAN) *Reservation-only - Schedule: Fri, March 20, 2026 - Sun, April 12, 2026 (KST) - Location: HYBE Yongsan 1F - Participants are required to make a reservation in advance. Please refer to a separate notice for details. BTS POP-UP : ARIRANG (@SHINSEGAE THE MAIN) *Reservation-only - Schedule: Fri, March 20, 2026 - Sun, April 12, 2026 (KST) - Location: SHINSEGAE THE MAIN, THE HERITAGE 4F - Participants are required to make a reservation in advance. Please refer to a separate notice for details. [MOBILITY] Kakao T & k.ride Even if it’s your first time in Korea, don't worry about language barriers or taxi fares! Use the foreigner-exclusive k.ride app or Kakao T to travel comfortably to every THE CITY location across Seoul. - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - How to use: Install the k.ride app > My tab > Click COUPONS > Enter discount code: BTSKRIDE > Enter destination and call a taxi. - Get coupon: Download link Seoul City Tour Bus | Tiger Bus - Schedule: Sun, March 22, 2026 - Sun, April 19, 2026 (KST) - Location: Jongno-gu/Jung-gu, Seoul (centered around Bukchon and Seochon) - Ticket Office: Gwanghwamun Ticket Office (68-2 Taepyeong-ro 1-ga, Jung-gu, Seoul) - Participants are required to make a reservation in advance. - Booking (Korean): Link - Booking (English): Link - For inquiries: 02-777-6090 [STAY] Paradise City - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - Please make a reservation directly with the hotel. - Learn more: KR / EN / ZH-CN / JP / ZH-TW * We also invite you to experience the special F&B collaboration programs. - For inquiries: @pcitykorea / 1833-8855 JW Marriott Hotel Seoul - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - Please make a reservation directly with the hotel. - Learn more: KR / EN * We also invite you to experience the special F&B collaboration cocktails. (KR / EN) - For inquiries: @jwmarriottseoul / 02-6282-6282 The Westin Seoul Parnas - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - Please make a reservation directly with the hotel. - Learn more: KR / EN / ZHCN / JP * We also invite you to experience the special F&B collaboration programs. - For inquiries: @westin_seoul_parnas Seoul Dragon City - Schedule: Fri, April 3, 2026 - Sat, April 18, 2026 (KST) - Please make a reservation directly with the hotel. - Learn more: ibis Styles / Novotel/ Novotel Suites / Grand Mercure * We also invite you to experience the special F&B collaboration programs. - For inquiries: @seouldragoncity [F&B BRAND] Compose Coffee - Schedule: Fri, March 20, 2026 - Mon, April 13, 2026 (KST) - Locations: Branches in Seoul and Goyang (corporate-owned and franchised) * Please note that some stores may not participate depending on on-site circumstances. - For inquiries: @compose_coffee Chung Ki Wa Town - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - Locations: Yeongdeungpo, Namyeong, Wangsimni Station, Gyodae, Seolleung, Seoul National University, Balsan-Magok, Euljiro, Jongno, Sinsa, Gangnam, Guro Digital Complex, Yeoksam, Sadang, Gildong, Yeouido, Mapo, Seodaemun Station, Chungmuro, Hongdae, Jamsil Saenae - For inquiries: @c_town.official artisée - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - Locations: Corporate-owned branches in Seoul and Gyeonggi * Please note that some stores may not participate depending on on-site circumstances. - For inquiries: @cafeartisee CUCHARA - Schedule: Fri, March 20, 2026 - Sun, April 19, 2026 (KST) - Locations: Corporate-owned branches in Seoul and Gyeonggi - For inquiries: @cuchara_official Ourhome Culinary Square - Schedule: Fri, March 20, 2026 - Mon, April 13, 2026 (KST) - Locations: Incheon Airport Terminal 1 branch, Incheon Airport Terminal 2 branch * Please note that some stores may not participate depending on on-site circumstances. - For inquiries: @ourhome_mansion Yoon Haeundae Galbi - Schedule: Fri, March 20, 2026 - Mon, April 13, 2026 (KST) - Locations: Seoul Gangnam branch * Please note that some stores may not participate depending on on-site circumstances. - For inquiries: @yoon_seoul_1964 / 02-3479-6072 Seochon/Bukchon Cafes with Baemin - Schedule: Mon, April 6, 2026 - Sun, April 19, 2026 (KST) - You can order for pickup via the BTS THE CITY ARIRANG Seochon/Bukchon promotion on the Baemin app. [Finance] monimo Limited Edition Gift Card/Goods Package - Schedule: Fri, March 20, 2026, 10:00 AM - Sun, April 19, 2026 (KST) - You can buy it on the monimo app. - For inquiries: Link monimo Nanum Kiosk - Schedule: Fri, March 20, 2026, 10:00 AM - Sun, April 19, 2026 (KST) - You can donate using your name on the monimo app. - For inquiries: Link monimo Pay Discount Event - Schedule: Mon, April 6, 2026 - Sun, April 19, 2026 (KST) - Location: Bukchon/Seochon F&B Store - Use monimo Pay x Samsung Card LINK to get a KRW 7,000 discount on purchases over KRW 7,000. * For detailed benefits, please check the monimo app. * Limited edition goods will be given to the first 100 customers at each store. - For inquiries: Link [Please Note] ※ All program schedules and operations are subject to change based on weather and on-site conditions. ※ Some programs require reservations in advance; further details will be provided in a separate notice. ※ Some programs have limited capacity and are managed according to the safety guidelines. ※ Please note that photos and videos taken at the event venue may be used by the organizers for promotional purposes. (Participation in the event constitutes your consent to the use of your portrait rights.) We invite you to join BTS’s new journey in a truly special way through ‘BTS THE CITY ARIRANG SEOUL.’ Please note that venue capacity may be limited depending on on-site conditions. For the safety and enjoyment of all guests, please follow the instructions of our staff and adhere to all safety guidelines. We are also dedicated to your safety and will work hard to ensure a secure and enjoyable program for everyone. Thank you.
