Hello. This is SOURCE MUSIC. We would like to offer a sincere apology for the issues caused by video clips from the behind-the-scenes footage of GFRIEND’s comeback show as well as photographs uploaded by GFRIEND member SOWON. Last November, a production company employed by the broadcast network shooting video footage for a new album release comeback show rented a cafe located in Paju, Gyeonggi-do for the production. Our staff on-site took behind-the-scenes footage as well as a number of photographs for posting on artist social media. Staff members tasked with reviewing the site on the day of the shoot failed to realize that there were serious issues with the clothing and props on the mannequins. Subsequently, internal reviews and discussions also did not recognize these issues before the behind-the-scenes clips (December 12) and photographs (January 31) were uploaded. We would like to apologize for failing to recognize prior to the shoot that there were inappropriate props located on the premises, neglecting to carry out a careful review of the footage and photographs before uploading them, and failing to maintain sufficient awareness of issues with vast historical and social implications. The relevant sections of the video footage have been edited. The artist herself immediately deleted the photographs after being aware of what the images contain. She is feeling a profound sense of responsibility and deep regret for having uploaded the photographs. We will strive to make ourselves more aware of the fact that the content we create and share affects a wide audience. We will exercise vigilance to ensure we are fully aware of historical and social issues and their impact. Please allow us to once again offer our sincerest apology to everyone to whom we caused pain and distress by the videos and photographs.
